To implement a social media or digital marketing strategy, you first need to understand where you currently sit. Carrying out an audit will help review what’s working and what’s not. From here, we can start to piece together your plan for how your business will use channels such as Facebook, Twitter and Instagram.
Performing a social media analysis on your business against your competitors will give you an in-depth look at what is currently successful within your sector. It will help identify which platforms are most popular and allows you to monitor your competitors presence and what channels they are using to their advantage.
Creating a strategy around your social media accounts gives you the best chance of being successful online. We can set goals, monitor your progress, then review your plan before we re-strategise. We will ensure your social media strategy contributes to your overall business plan.
Social media is a rapidly changing landscape, with new features and technologies emerging everyday. Staying on top of the changes can be a full time job, and that’s where I can help. Having an expert at your disposal is a great alternative to bringing somebody in-house or hiring an expensive agency.
Through ongoing sessions, we’ll cover a wide range of areas concerning your social media strategy. I will offer support and guidance about best practices and provide detailed reports on how your accounts and campaigns are performing. We will work around your overall strategy as well as any sub-strategies that we implement.
We will collaborate together to develop your short and long term social objectives, ensuring that we are constantly progressing toward your overall business goals. By offering support via video calls, emails and face-to-face meetings, I will provide you with all the information you need to implement your strategy.
Ensuring you stay ahead of the competition is vital for your businesses to succeed. By progressing your knowledge on all things social media via online training, you’ll be doing just that. Training sessions can be designed around your specific needs and can be completed online at a time that suits.
Face-to-face training can allow for greater engagement and allows you to ask more questions. The sessions can be designed to help you improve in certain areas or can be constructed to focus on an overall channel. From Facebook Advertising or Instagram for Business, the training is current and is definitely worthwhile.
Workshops are a great way for you and your business to learn new techniques and to develop your social media presence. Your colleagues can be your companies biggest advocate, and during my workshops we can discuss social strategies and best practices for using social media, whilst completing activities to develop skills.
For your social media strategy to be successful it requires publishing regular, engaging content. Whether you’re a new or established business, this can be time intensive. I offer a 3-step process to get you up and running, and to help build your online presence, the first stage allows me to manage your accounts for you.
Stage 2 involves integrating you into the process of managing your accounts yourself. I will show you the ins and outs of running your own social media channels and offer hints and tips on posting the correct content. By the end of this process you will be confident enough to manage your accounts successfully.
The third and final stage allows me to work alongside you and help develop your social strategy, so that it’s engaging and offers value to your audience. I will provide ongoing support and training to ensure you stay on track with your long and short term goals. This 3-step process can be carried out over 3, 6 or 12 months.