With social media platforms evolving and becoming more ‘media’ friendly, photographs and videos play a crucial part in content engagement. Tweets with an image receive 150% more retweets than without, and Facebook posts with images see 2.3x more engagement than their media-less opposites. With stats like that, it would be foolish not to include eye-catching, visual imagery into your overall social media strategy.

Now, in this case, you can easily be drawn into using stock images that have little or no character, or share a video that you know will get a few likes but has nothing to do with your account. For your overall picture, your media needs to be able to strengthen your text or link. It should help elicit further emotion from the person viewing your post.

There are a number of ways to source images and videos, but the best, which is also the hardest, it to produce both yourself. Using real-life photos and videos helps the post feel more personal and organic. It allows you to document, whilst also giving your audience an insight into what you’re all about, and there’s no easier way to take photographs and videos than on your smartphone.

I have an iPhone 7 Plus, so naturally use its camera to capture my mobile photographs. I’ve used numerous apps over the years but have found these ones help make sure my social media imagery stands out from the rest:

Best Apps for Photography

Although the iPhones native camera app has ramped up its features recently with the inclusion of ‘portrait’ mode, at this moment in time it still doesn’t compete with the Camera+ app. With greater control over exposure, aperture, ISO levels and the ability to export in RAW, you can really enhance the quality of your photographs, and if that means nothing to you, it also offers support to help improve your photography skills.

Snapseed is a must for anyone looking to add those final touches to make that image pop. Image too dark? Add some brightness. Want to add more detail? Increase the sharpness. With numerous filters and the ability to tune, crop, heal, this app will take your image from wow, to WOW!


Best Apps for Video

Filmic Pro
You no longer need to be Steven Speilberg to produce good video content with the emergence of the smartphone, and Filmic Pro is great for taking your video skills to the next level. Allowing you to control focus and select desired frame rate, the app can make you feel like you have a quality camcorder in the palm of your hand. With the ability to save preset settings, you can make sure all your videos stay on brand.

Similar to Snapseed for photography, iMovie is a great video editor that brings all your clips together. It allows you to crop, add in some titles, add music and filters, then you can post to you social media channels straight from the app. It also offers the ability to sync with the desktop app if you’re looking to edit your video on a larger scale.

Further Options
Making the most of the apps above will stand you in great stead to improve your photography and video skills, but if you’re looking to take things to the next level, you can’t go wrong with Lightroom and Final Cut Pro for the computer. Both are post shoot editors, with Lightroom being the go-to application for professional photographers and Final Cut Pro being used by many videographers around the world.

Give the article a like below if you thought the post was helpful and I’ll look at involving more photography for social media content in the future!


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